Web Marketing has Evolved!
You are no doubt aware that traditional marketing isn't enough any longer in today's and tomorrow's world of retail. An online presence is essential and just as important are good tools and people to promote your products and services via your eCommerce website.
You will be familiar with the phrase SEO (Search Engine Optimization), but now this is only a small part of a much bigger picture and will become much smaller as the Internet and the world of online sales and marketing evolves and matures.
You need to get your products in front of your online audience and this is where 4th aspect fits into your marketing strategy.
Place your Brand ahead of your competitors and in front of your customers!