4th aspect - Web Marketing Has Evolved
You are no doubt aware that traditional marketing isn't enough any longer in today's and tomorrow's world of retail. An online presence is essential and just as important, good tools and people that can help promote products and services via the website.
You will be familiar with the phrase SEO (Search Engine Optimisation) but now this is only a small part of a much bigger picture and will become even smaller as the Internet and the world of online sales and marketing evolves and matures.
Products and services need to be in front of online audiences and this is where 4th aspect fits into your marketing strategy.
Place your Brand ahead of your competitors and in front of your customers!